24 Jan Getting success in AR and VR what brands needs to know?
Today Virtual Reality (VR) and Augmented Reality (AR) sound like cheap goods on the surface, but how these technologies help your brand?
The answer might surprise you! These technologies can do quite a lot to boost your brand if you are in the business of selling products. There are many companies who are product manufacturers. They are already taking advantage of VR and AR technologies for their marketing strategies. Also, the retail stores have started using AR to help their customers to find what they are searching for.
What are the differences between Virtual Reality & Augmented Reality?
VR- The goal of virtual reality is to simulate real-world experience in digital form. VR aims to transport the user into another real world. The personal experience of virtual reality is exciting. It simply takes over both sense-videos and sound systems in 360 degrees and actually makes the digital world quite real.
AR- Augmented reality aims to improve the experience by using digital methods to provide excessive information about the real world. The goal is to add to what is happening. The users are not taken away from their world, but rather has their world, supplemented with additional text and visuals.
What business can be done with Augmented Reality and Virtual Reality?
From the technological point of view, virtual and augmented reality sound very exciting. But do they have enterprise applications beyond entertainment and play? Practically, there are only a few ways in which brands can provide better products and advertising campaigns.
• PRESENT INTANGIBLE EXPERIENCE: Visualization of in- development products from scheduled real estate developments to the Tradeshow.
• MAKE THE INACCESSIBLE ACCESSIBLE: Give consumers a sense of what they cannot accomplish; whether it’s a distant travel experience or a personal event.
• SHOW HOW THINGS LOOK IN CONTEXT: Allow consumers to visualize almost any situation; from how a hair color will look on their head to whether a couch will fit in a real room.
• INFORMATION RELEVANT GEOGRAPHICAL ANALYSIS: Engage consumers with the right content for their location; from restaurant recommendations as to where the nearest dentist is.