The data analysis needs that usually crop up are – Clustering, profiling, segmentation, cross and up sales, predictive models for reuse. Our data analytics experts can capture, extract useful information and enhance the knowledge of the customer data. They capture the data with the help of surveys, feedbacks, and other related variables. The team then spots the opportunities that can lead to various marketing actions and also maintains a relevant relationship with the customer.
Our Marketing Analytics experts can create marketing models in order to analyze past performance, the return of interest based on country/product/brand. The team can identify if any marketing effort has had a positive impact on your business.
Our data analysts dive in deep to understand the underlying business use cases and perform a root cause analysis to analyze what is affecting the business. For example – understanding the major drivers for the sale, the combination of product/geography/season that is driving more sales. They also analyze if there is any scope for optimization by introducing market innovations.
Our data analyst specialists can analyze sales patterns and come up with strategies and refined decisions that work for different products, stores, and customers. The sales transaction data is also integrated with the voice of the customer to predict their future behavior. The team increases customer satisfaction by helping buyers make better decisions by showing products, showing promotional offers et.al that will be of interest to them.
CS Digitech predictive data models can be used whilst making decisions on employee retention and selections. The team identifies employee’s that must be retained based on the performance metrics.
Clustering means to simply create peer groups and treat them similarly. Scoring is done within clusters to understand if there is any underperformance. Our data analysts are well versed in performance tracking, clustering of stores, channel scoring, enhancement of system and designing loyalty programs for channel analytics.
The data analysts at CS Digitech Solutions aid organizations while setting a price to a product. They analyze the market/benchmark deals, look at the competitors/markdowns (relative to pricing, seasonality) and help organizations set the right price to the product. Furthermore, they also look at profiling transactions, stores, products, and customers to understand what is actually impacting the sales i.e. causing profitable transactions or margin loss.
Embedding real time analytics into different business operations can impact customer interactions and also improve the efficiency of the business process. The developers at CS Digitech Solutions have proficient knowledge in text and sentiment analysis and data modeling. This helps them identify what exactly is affecting the business.